REPORT RANGE
MAY 2026
SELECT START DATE
SPEND BY ADVERTISER GBP
CURRENT REPORT DATE
Forecast methodology
Budget is straight-line pacing: each campaign's budget GBP is split evenly across its Salesforce flight dates.
Actual spend uses SSP delivery through the data-as-of date. Forecast spend extends from there using the average daily spend from the last up to 7 campaign days, counting zero-spend days.
Forecast is not capped at budget, so underdelivery and overdelivery stay visible.